The city is well known for its wool-pile carpets and hand woven products. . The city is situated on Tammileru river and was the capital of the Northern Circars. The city is situated on Tammileru river and was the capital of the Northern Circars.

Interest in rigorous early education crosses all demographic boundaries. The Eluru School will seek a diverse student body and offer those students both excellence and equity in education. The schools strong academic program will reduce achievement gaps by eliminating an important cause - the insufficient mastery of basic knowledge and skills required for further academic achievement.

The Eluru Schools will use a variety of teaching methods to ensure mastery of appropriate skills, ideas, and knowledge for all students, regardless of race, gender, or socioeconomic and educational background. Since knowledge and skills are acquired cumulatively and systematically, it is essential to detect any learning difficulties early and to intervene before proceeding to the next level. Regular assessments integrated with the curriculum will help to determine how students are learning and to identify those areas that need more support or greater challenge.